An open letter to Home | URBANARA

Dear Home,

we're making amends.

For too long, we've taken you for granted.

Throughout years of bedtime stories and family dinners, we forgot it was you who was always in the background. When we grew up and moved out, home became just a place to rest our heads between the rush of our careers and travel and friends. You became an afterthought.

"Hear us now, loud and clear: you matter."


While we weren't looking, while we were too busy, you remained the backdrop of our lives. In good times and bad, you were the thing we most relied on. For this, we are grateful. And it's time we started treating you the way you deserve.

So hear us now, loud and clear: you matter. We will build a brand in your honour. We will make you – and homes like you – happy.

"There will be no more okay-for-nows and that-will-dos."

There will be no more okay-for-nows and that-will-dos. We will surround you with pieces that count. We will make them using natural materials with people who care. They will be designed to stand the test of time. You will smile knowing that you reflect the values we hold high: quality and honesty, for us and those we love, felt every single day.

Because happy homes make happy lives. It's so clear to us now.

Thank you for everything – we will make you proud.

The URBANARA Founders