Press Day 2019 in Hamburg

Urbanara Press Day in Hamburg 2019

On a beautiful April afternoon, bloggers, journalists and industry insiders gathered in the heart of Hamburg to see the latest offerings from URBANARA, amongst other homeware and furniture designers. Coordinated by Impulse by Communication, one of Berlin’s most distinguished PR agencies in the interiors industry, guests viewed new designs for Autumn Winter, as well as some of our customer’s most loved pieces, in the stunning setting of Haller 6 Location’s lofty and bright rooms.

Urbanara Press Day in Hamburg 2019
Urbanara Press Day in Hamburg 2019
Urbanara Press Day in Hamburg 2019
Urbanara Press Day in Hamburg 2019

Dating back to 1886, this beautiful building was the perfect location to display URBANARA’s richly textured fabrics, handwoven grass baskets, and teak wood and leather furniture – guests were particularly delighted to feel how incredibly soft and smooth the sustainable recycled PET fabrics were.

Urbanara Press Day in Hamburg 2019
Urbanara Press Day in Hamburg 2019
Urbanara Press Day in Hamburg 2019
Urbanara Press Day in Hamburg 2019
Urbanara Press Day in Hamburg 2019
Urbanara Press Day in Hamburg 2019
Urbanara Press Day in Hamburg 2019

Alongside the press day, Impulse by Communication released a new concept book, shot by se7entyn9ne in Berlin. With the theme ‘Design Objects’, the book showcases selected pieces from each of Impulse the agency’s clients at their very best, in breathtakingly atmospheric locations.

Urbanara Press Day in Hamburg 2019
Urbanara Press Day in Hamburg 2019

Snapshots from the 2019 concept book:

Urbanara Press Day in Hamburg 2019
Urbanara Press Day in Hamburg 2019
Urbanara Press Day in Hamburg 2019

Photos by se7entyn9ne


Across the afternoon, guests were able to wander through each room of the loft, perusing pieces in a home setting whilst enjoying a light bite to eat and chatting to designers and members from each company – the perfect way to experience our new and most-loved pieces.

Urbanara Press Day in Hamburg 2019
Urbanara Press Day in Hamburg 2019

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