URBANARA

SS18: A Tale of Three Trends

SS18: A tale of three trends

Dreaming of summer at the beach? A big city escape? A return to the simpler life?
Depending on whom you ask, the idea of the perfect summer can looks pretty different.

This year, we’ve launched three mini-SS18 collections, inspired by the biggest trends of the season, and guaranteed to satiate every summer yearning. Whether you love classic coastal charm, urban city living, or nature-inspired interiors, we captured each of these moods through three key looks.

Best of all, we know that the perfect summer might involve a little of all the above. So we designed each of the pieces to be mixed, matched, and blended, in any way you wish.

Here are the biggest trends of SS18.

Microtrend 1: Uniquely natural

Calm, grounded, and wholesome, this microtrend inspires restorative energy and composure. Warm neutral hues like toasted oatmeal and honey mix with creams and yellows, softened with abundant greenery. Achieving a calm, unforced look is key: fabrics like linen and jute add structure without being overworked, while organic patterns like braiding and speckles add depth and interest. Like in nature, the overall feeling is unique, accented with special, one-of-a-kind pieces that are handmade with love.

Like meditation for the home, this trend reminds you to b r e a t h e.

Drink: Green smoothie

Song: Lovely Day, Bill Withers

Uniquely Natural



Microtrend 2. City Suave

Combining modern minimalism with strong colour and form, this trend elicits scenes of contemporary city lofts with sweeping skyline views. Art Deco influences soften the overall look, and add a sense of timelessness to the design. Colour-blocking is king, and finds a natural throne in graphic prints. Strong lines cast geometric shadows while pops of cognac, mustard, and papaya stand out against smooth, concrete greys. Like a well executed cocktail, materials are blended harmoniously: metals meet cotton, jute meets velvet. Colour-block your way to the top (of the penthouse). It’s cool to be bold.

Drink: Gin fizz

Song: Catgroove, Parov Stelar

Urban chic



Microtrend 3: Riviera Revel

Trends come and go, but a classic diamond design with simple fringing will always be en vogue. The colourways we chose are warm and rustic and elegant all at once, working with all décors. The grey fibres in each of the colourways are left undyed, ensuring the silvery quality of the wool comes through. And they come in a generous 140 x 200 cm size – ample for wrapping up in, plus an oversized 220 x 240 cm, ideal for the bed.

Drink: Kir royale

Song: On n’a pas besoin, Paris Combo

Riviera Revel

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