Beni Rug

Charcoal melange & natural white, three sizes



Inspired by the Beni Ourain Rug trend that's gracing interiors around the world, the Beni Rug is an exemplary design that will give a contemporary by subtly bohemian vibe to your interior. Hand tufted with a lush, 100% wool pile, this collection is available in the traditional colours of charcoal and a natural white. The simple, geometric form is given an organic appeal thanks to the long, 2.5 cm pile: lines gently blurred, the rug creates visual appeal from afar and a sumptuously soft feeling underfoot. From humble Berber roots, this design, at once classic and modern, is the ultimate timeless piece for the home.

Keep your rug in place and in excellent condition by ordering with a quality rug underlay.

This collection is made according to the following industry certification standards:


Hand tufting is a centuries-old tapestry tradition producing soft, thick, and lush weaves that feel sensational to sit on. The 100% natural wool used in this collection is soft, and thanks to the fibre's natural properties, is dirt-resistant, moisture resistant, and will help regulate the temperature in your home. Each piece was hand tufted in India by skilled craftsmen and women, who drew from generations of rug weaving tradition. The rug is Care & Fair certified, so you can feel good knowing that proceeds of the certifying body are re-invested back into the communities where the rugs are made.


Material: 100% wool
Construction: Handwoven
Reversible: No
Certification: Care & Fair
140 x 200 cm - 7 kg
170 x 240 cm - 11.4 kg
200 x 300 cm - 16.8 kg
Made in: India

140 x 200 cm
170 x 240 cm
200 x 300 cm

Pile height: 2.5 cm

Care: We recommend vacuuming this rug regularly to keep it clean. Spot clean stains as they occur.

Want more information on materials, manufacturing and care: Read our buying guide


Free delivery & returns

Enjoy free delivery on all orders over £50 within mainland UK. Shop confidently, too, with 100 days free returns (including gifts!), so if you don't absolutely love your order, don't hesitate to send it back – free of charge, no questions asked. Visit our delivery page to find out where else we deliver and the associated delivery fees.

Good things come to those who wait

Occasionally, some collections may have longer-than-normal delivery times. As a thank you for your patience, you'll save on all products with a delivery time of three or more weeks: the longer you wait, the more you save.

Ulrike ASKS:

"What exactly is twill when referring to a type of weave?"

"A twill weave is one of the three plain weaves used to create fabric, most often seen in denim jeans. For this collection, the twill weave allows the alternating chevron pattern to be achieved."


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