Stora Rug

Grey abstract design



With a luxuriously soft pile and velvet-like lustre, the Stora Rug lends richness and glamour to your décor. Each rug was hand-tufted, an exemplar of skilled craftsmanship, and made to last for years. The design features a discrete abstract pattern inspired by a winter forestscape; a motif that complements traditional and modern interiors alike.

The Stora is a luxury collection available in calm, neutral colourways. Pair the rug with a rug underlay to ensure it stays in place, and to keep your flooring in good condition.


We developed our range of viscose rugs with weavers in India. Each one is hand tufted using 100% viscose, sometimes referred to as bamboo silk, known for its softness and anti-static properties. The plant-based material is a modern, high-performance fibre that has a natural lustre, ideal for adding an element of luxe to your home. Woven using a traditional tufting technique to achieve a dense, 4500 g/m² weight, this rug is a stellar example of high-quality, luxury design. 


Material: 100% viscose
Construction: Hand-tufted
Reversible: No
140 x 200 cm - 12.6 kg
170 x 240 cm - 18.3 kg
200 x 300 cm - 24.5 kg
Made in: India

140 x 200 cm
170 x 240 cm
200 x 300 cm
Pile height: 1 cm

Care: We recommend vacuuming this rug regularly to keep it clean. Spot clean stains as they occur.

Want more information on materials, manufacturing and care: Read our buying guide


Free delivery & returns

Enjoy free delivery on all orders over £50 within mainland UK. Shop confidently, too, with 100 days free returns (including gifts!), so if you don't absolutely love your order, don't hesitate to send it back – free of charge, no questions asked. Visit our delivery page to find out where else we deliver and the associated delivery fees.

Good things come to those who wait

Occasionally, some collections may have longer-than-normal delivery times. As a thank you for your patience, you'll save on all products with a delivery time of three or more weeks: the longer you wait, the more you save.

Martin ASKS:

"You recommend using a carpet underlay. Is it necessary?"

"There are a couple of advantages to using a rug underlay. First, they keep your rug in place, and prevent it moving or sliding around on your floor. Second, it helps protect the floor and prevents discolouration. "


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