Asele Doormat

Natural coil design

Last chance - was from £39

LAST CHANCE - was £39


Make the first impression count with the Asele Doormat. Combining beautiful texture, sustainable material and an intricate yet casual design, this doormat brings puts best of the season's handicraft and tribal trend in the spotlight. Handwoven with 100% jute in a symmetrical coil design, this eclectic collection is completely reversible and finished to an exceptionally high standard: perfect for high-traffic areas.

This collection is made according to the following industry certification standards:


The Asele collection is made in India by rug weaving specialists (no child labour is used to make any of our collections), with a material that is environmentally friendly and soft underfoot. Because it is so intricate, the precision of the hand-weaving process can be fully appreciated, while its reversible design means doubles the rug’s longevity, meaning you can appreciate its natural beauty for years to come.


Material: 100% jute
Construction: Handwoven
1.2 kg
Height: 0.5 cm
Design: Reversible doormat with intricate coil design 
Colour: Natural
Made with love in: New Delhi, India
Designed with love in: Berlin, Germany

Available size:
60 x 90 cm

Care: We recommend vacuuming this rug regularly to keep it clean. Spot clean stains as they occur.

Want more information on materials, manufacturing and care: Read our buying guide


Free delivery & returns

Enjoy free delivery on all orders over £50 within mainland UK. Shop confidently, too, with 100 days free returns (including gifts!), so if you don't absolutely love your order, don't hesitate to send it back – free of charge, no questions asked. Visit our delivery page to find out where else we deliver and the associated delivery fees.

Good things come to those who wait

Occasionally, some collections may have longer-than-normal delivery times. As a thank you for your patience, you'll save on all products with a delivery time of three or more weeks: the longer you wait, the more you save.

Adam ASKS:

"Is the rug waterproof?"

"No, jute is not a waterproof material. While this design is beautiful (and light enough to be moved out onto the terrace for outdoor summer lounging, it should not be kept outdoors, and will become brittle and damaged if exposed to the elements for too long."


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