Ambassa Rug

Off-white & black Beni Ourain-inspired design

New wool


Employing a rare, labour-intensive hand-knotting technique, the Ambassa Rug combines a time-proven, generations-old crafting method with a contemporary geometric line design inspired by the Beni Ourain style. Crafted with 100% new wool, known for its stain-resistant properties, underfoot comfort, and durability, the Ambassa has a deep, 2.5-centimetre pile that’s luxurious to sit and lay on. In neutral shades of off-white and black, this shag-style rug is a statement piece for the modern home, and will complement myriad décor styles.

Pair with our rug underlay to keep your rug in place and your flooring in good condition.

This collection is made according to the following industry certification standards:


The Ambassa Rug is a special collection that requires precise handcrafting to create this symmetrical geometric design. Because each knot is tied by hand, no two rugs are ever exactly the same. As with all URBANARA collections, this rug is produced without the use of child labour in a socially responsible manner. In addition, new wool has been used for a soft, cosy feel underfoot, but which still retains all the benefits of wool.


Material: 100% new wool
Construction: Hand-knotted
140 x 200 cm - 8.9 kg
170 x 240 cm - 12.9 kg
Height: 2.5 cm
Design: Long-pile shag-style rug with geometric line design and fringing
Colour: Off-white & black
Made with love in: India
Designed with love in: Allerod, Denmark
Certification: Care & Fair

Available sizes:
140 x 200 cm (plus fringing)
170 x 240 cm (plus fringing)
(Each size has an additional seven and a half centimetre fringe)

Care: We recommend vacuuming this rug regularly to keep it clean. Spot clean stains as they occur.

Want more information on materials, manufacturing and care: Read our buying guide


Free delivery & returns

Enjoy free delivery on all orders over £50 within mainland UK. Shop confidently, too, with 100 days free returns (including gifts!), so if you don't absolutely love your order, don't hesitate to send it back – free of charge, no questions asked. Visit our delivery page to find out where else we deliver and the associated delivery fees.

Good things come to those who wait

Occasionally, some collections may have longer-than-normal delivery times. As a thank you for your patience, you'll save on all products with a delivery time of three or more weeks: the longer you wait, the more you save.

Neville ASKS:

"Is this a shag rug?"

"Yes, the Ambassa Rug is a shag rug since it has a deep, 2.5-centimetre pile. These types of rugs have surged in popularity in the past couple of years."


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