Daya Rug

Earthy brown, boucle design



Fans of chunky, textural pieces will love our Daya Rug. Designed in Denmark and ethically made in India, this piece combines traditional craftsmanship and smart Scandinavian design. Made from 100% jute, the Daya collection is handwoven in a bouclé style weave, providing a chunky, reversible finish with a looped effect. The dark shades will compliment both contemporary and traditional interiors with warm, rich colour schemes. A ten centimetre fringe completes this earthy design.

Team with our rug underlay to keep your flooring in good condition and to ensure your rug stays in place.

This collection is made according to the following industry certification standards:


Those who prefer rugs with a thick, chunky finish will love our Daya collection. Available in two earthy colours, these neutral shades are great match with most décor styles. Designed in Scandinavia, this piece is made using a thick boucle style weave, showcasing the natural thickness and roughness of jute. Appearance aside, our Daya is really special because of its eco-friendly properties: jute is an environmentally friendly fibre that doesn't require harmful pesticides or fertilizers to grow, and is completely biodegradable.


Material: 100% jute
Construction: Handwoven bouclé weave
Weight: 8.75 kg
Doormat weight: 1.5 kg
Rug thickness: 1.5 cm
Design: Reversible rug with fringing in chunky looped design
Colour: Natural brown
Made with love in: Arunachal Pradesh, India 
Designed with love in: Allerod, Denmark
Certification: Care & Fair

Available sizes:
130 x 190 cm (plus fringing)
160 x 230 cm (plus fringing)
200 x 300 cm (plus fringing) 
50 x 80 cm (matching doormat)

Care: We recommend vacuuming this rug regularly to keep it clean. Spot clean stains as they occur.

Want more information on materials, manufacturing and care: Read our buying guide


Free delivery & returns

Enjoy free delivery on all orders over £50 within mainland UK. Shop confidently, too, with 100 days free returns (including gifts!), so if you don't absolutely love your order, don't hesitate to send it back – free of charge, no questions asked. Visit our delivery page to find out where else we deliver and the associated delivery fees.

Good things come to those who wait

Occasionally, some collections may have longer-than-normal delivery times. As a thank you for your patience, you'll save on all products with a delivery time of three or more weeks: the longer you wait, the more you save.

Adam ASKS:

"Is jute a suitable material for a rug? Isn't it rough?"

"Jute is a vegetable fibre that is spun into coarse, strong threads. Jute rugs are therefore rougher than cotton or wool rugs, but are extremely hardy and will withstand heavy use. Combined with a second fabric, jute can add an interesting texture to a rug, and creates a rustic, traditional look. Unlike animal fibres which remain intact, jute can sometime lose fibres; the weave will nonetheless remain strong."


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